Packaging photography: Critical path to success

We all know that creative flair and top-notch quality are absolute must-haves in packaging photography. But let’s face it, in today’s hyper-competitive market and rocky financial landscape, just meeting these standards isn’t enough. Effective management of the entire design-to-print process, maintaining high-quality while managing costs is more important than ever before.

During this 30-minute webinar, we will unwrap the opportunities for optimising the way you capture photography, getting more bang for your buck.

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July 19, 2024

Rich White
Ben Martin

What’s on the menu?

“Critical path to success” hosted by Powerhouse on Thursday September 12 at 11.00am is an event for Production Decision-Makers at Design, Packaging, Branding Agencies and Retailers. It offers insight, practical advice, and real-life examples on how to make your packaging photography investment work harder for you. It will cover topics including

Creative and behavioural psychology
Dive into the fascinating world of creative and behavioural psychology to uncover the secrets behind what makes consumers tick.

Critical path and process
Explore top strategies for boosting efficiencies, stepping up your sustainability game and maximising the value derived from each shoot, ensuring you get more than just the basics.

Advances in the field
Of course we’ll be talking all-things AI, as well as exploring other cutting-edge tools like virtual production, and show you how these innovations can supercharge your creative output while slashing costs.
Commercial opportunities
Discover flexible pricing models and how to adapt to ever-changing market needs without breaking a sweat.

Can’t make it on the day? No problem. Sign up now, and you’ll get the recording right after to watch at your convenience!

Rich White, Founder and Director of Photography.

Rich is a seasoned commercial photographer boasting over 30 years of industry experience. His passion for photography combined with a love for food, people, giving clients an exceptional experience, led him to open his own Production Company in 1999. Since then, he’s been perfecting his photography skills collaborating with renowned brands like Aldi, Asda, Haribo, Iceland, Morrisons, M&S, Kellogg’s, Knorr, Pepsi and Unilever.

Ben Martin, Partnership Manager.

Ben brings a wealth of experience from luxury drinks brands, having navigated roles within both brand and agency landscapes. His passion lies in crafting exquisite, purpose-driven content tailored for digital and print media. With a keen eye for innovation and a dedication to client growth, Ben thrives on forging long-lasting partnerships and bringing exciting ideas to fruition.