Tips for landing your first role in Content Production
Entering the world of content production (just like any other career really) can be both exciting and overwhelming. Whether you’re aiming to become a producer, photographer, videographer, creative director, client services professional, food stylist, editor, etc (the list goes on…) securing that first internship or role can be a daunting task.
Our CEO, Neil Adams, has seen countless newcomers break into the industry, and has noticed some key strategies that can increase your chances of success!
Here’s his advice for anyone looking to break into the industry.
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September 6, 2024
1. Be genuinely passionate
In this particular industry, your work speaks louder than your CV. We know you won’t have much or any commercial experience so we are looking for someone who can demonstrate real passion. Start by creating content on your own or with friends. Whether it’s a series of photos of different recipes, or a short film, make sure you have something tangible to showcase your skills.
Remember, it’s not about having a massive portfolio but about showing potential, creativity, and a willingness to learn. We are looking for attitude rather than experience.
2. Network like your career depends on it – because it does
Go out and meet with people who work in the industry. Attend events, workshops, or just participate in online forums and groups. Immerse yourself in the industry as much as you can (it also demonstrates you are passionate!)
Connect with other professionals on platforms like LinkedIn, and don’t be scared to reach out to people whose work you admire! They will be a huge source of inspiration and advice and will help you access the hidden job market (more on this in tip #4).
3. Have a good work ethic
Unfortunately, studying hard at school, college or university will not set you apart from the rest. Get a part-time job, do voluntary work, or do anything else that demonstrates you are a hard worker.
Be reliable, meet deadlines and communicate clearly. Show you are professional in your conduct!
4. Create your own opportunities
Did you know that most entry-level roles are never advertised? Our industry tends to hire people based on recommendations or people who are already known to them so how do you become that person?
Use that network you have built and ask them all to let you know of any potential opportunities. Ask them for intros to companies, even if they are not recruiting.
Research companies who look a great fit for you (because it’s just as much about them as it is about you) and reach out them on spec. Explain why you love their company, services, culture and values, and show them the work you have done that proves just how passionate and committed you are. Message anyone in HR and the MD/CEO, founder or owner (you’ll have better luck with smaller businesses than with large corporate entities).
It’s unlikely they will be ready to hire just when you message but your goal is to be remembered for when they do. Message them occasionally showing them a new piece of work you did – keep showing up. The time will come.
Anecdote: Someone once sent me a handwritten note along with a tea bag, saying that if there wasn’t any work, at least they could make a great cuppa. It made me laugh, and I liked the extra effort to grab my attention. We brought him in for a chat, and before long, we started booking him on a freelance basis. That was over 10 years ago, and I still remember it to this day!
5. Find yourself a mentor
Finding a mentor early days can be a game-changer. They can offer valuable guidance, insights, and sometimes even job opportunities.
Ask for advice or feedback on your portfolio. Many industry veterans will be happy to help those who show genuine interest.
Above all, remember, we all started somewhere, usually with just a passion and a strong work ethic. If you stay focused, proactive, and open to learning, you’ll start seeing opportunities open up. Don’t give up!
